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Maryam Jafri, Product Recall: An Index of Innovation (detail), 2014. Mouthfeel exhibition installation view at Gasworks, 2014. Photo: Richard Forbes-Hamilton


Maryam Jafri presents a new lecture-performance stemming from her research on international forms of television advertising and Liz Moor discusses her research on the emergence of the branding industry.

During her lecture-performance, Maryam Jafri will situate a selection of television commercials from the global south in specific social and historical contexts. These include: the 19th century rise of domestic science as scientific discipline made by and for women; the subsequent transmutation of this field during the early 20th century into the more circumscribed domain of home economics; the 21st century phenomenon of so called “tropical tech”, which refers to investments made by global IT companies into technology incubation laboratories in sub-Saharan Africa; and the surprising, sometimes counter-intuitive connections made between war and advertising in commercials from Vietnam and Iraq.

Liz Moor is Senior Lecturer in Media and Communications at Goldsmiths, University of London. Her research looks at communication and representation in economic life and she is the author of The Rise of Brands (Berg, 2007) and Design and Creativity: Policy, Management and Practice (Berg, 2009).

This event is part of Maryam Jafri's exhibition Mouthfeel, which continues until 18 May 2014.